OUR STORY
The personal drive behind ELX-13.
ELX-13 began with my own desire to keep improving.
For me, wellbeing has always meant more than physical training. It includes how clearly we think, how well we sleep and how we perform in everyday life. As a coach and founder of MyWay Training Spot, these questions are part of both my work and my personal journey.
That curiosity inspired ELX-13: three Mediterranean botanical drinks in development, built around olive leaf, saffron and mastic. My ambition is to bring their distinctive character into an enjoyable everyday drink, developed with care and supported by appropriate expertise.
“For me, staying young means staying curious, staying active and never losing the desire to grow.”
Three starting points. One clear direction.
Olive, Saffron and Mastic form the planned ELX-13 collection. The brief is simple: still 355 ml drinks, a distinctive botanical story and an experience people want to return to. Zero sugar and natural sweetening remain development targets.
Building the product carefully.
ELX-13 is at the concept and planning stage. No finished prototype, validated shelf life or commercial sales have been established. Food technology, quality, regulatory and manufacturing specialists still need to be engaged. Funding will support this work and a controlled launch.