OUR STORY
A Mediterranean idea, shaped by everyday routines.
ELX-13 was founded by Nikos Poulias, gym owner, head coach and founder of MyWay Training Spot.
Working with people and their daily habits led Nikos to explore a different kind of drinks idea: a premium ready-to-drink collection with a clear Mediterranean botanical identity.
Three starting points. One clear direction.
Olive, Saffron and Mastic form the planned ELX-13 collection. The brief is simple: still 355 ml drinks, a distinctive botanical story and an experience people want to return to. Zero sugar and natural sweetening remain development targets.
Building the product carefully.
ELX-13 is at the development stage. The next steps include specialist formulation work, supplier qualification, testing and preparation for a controlled launch.