A recognisable collection
Three botanicals connect the portfolio. Their distinct sensory directions need to translate into appealing, repeatable recipes.
PARTNERS & INVESTORS
Build a Mediterranean drinks brand.
A premium ready-to-drink collection inspired by Olive, Saffron and Mastic. Three still 355 ml drinks, with Greece as the planned first market.
Seeking €750,000 · Concept and planning stage
The investment brief
€750,000 is sought for product development and a controlled initial launch. Valuation, equity, investment instrument and governance remain open for discussion.
The preparation target is approximately six months after funding. Product release remains conditional on technical validation and operating readiness.
| Terms | Valuation, equity, instrument and governance open for discussion. |
|---|---|
| Product brief | Olive, Saffron and Mastic; still 355 ml. Zero sugar and natural sweetening are development targets. |
| Current stage | Brand, product brief, business planning and research prepared. No finished prototype or commercial sales established. |
| Next validation | Specialist formulation, qualified suppliers, sensory work, product testing and a paid pilot. |
THE OPPORTUNITY
A distinctive collection, built around everyday occasions.
ELX-13 brings Olive, Saffron and Mastic to a premium botanical drinks concept inspired by Greece. The commercial proposition starts with an enjoyable drink, a recognisable identity and a clear reason to choose it again.
A focused first route
Athens-based direct sales, premium retail and hospitality provide a controlled setting to learn before wider distribution.
An evidence-led expansion
Scale only when product quality, paid repeat, account reorders and channel contribution justify additional investment.
USE OF FUNDS
Capital for development and a controlled launch.
The proposed initial funding supports three connected priorities, with spending tied to evidence at each stage.
Develop and qualify the product
Engage specialists, qualify ingredients and suppliers, develop prototypes, and validate the process, packaging, labels and shelf life.
Prepare the first commercial launch
Fund pilot production, necessary tooling and equipment, operating readiness and a focused launch across selected channels.
Support early trading
Provide working capital and a contingency allowance while measuring paid demand, repeat purchase and account reorders.
The initial raise does not fund the full growth plan. Further financing or a revised pace of expansion will be needed; follow-on capital is not committed. Detailed cash requirements and scenarios are included in the investor materials.
THE PATH TO MARKET
From development to a controlled launch
Approximately six months of preparation are planned after funding. Progress depends on technical evidence and operating readiness; shelf life and storage conditions still need validation.
| Planned stage | Development work | Progress depends on |
|---|---|---|
| Months 1–2 after funding | Appoint specialists, qualify suppliers and agree the development brief. | Ingredient specifications, technical review and comparable quotations. |
| Months 3–4 after funding | Evaluate prototypes, taste and candidate processing routes. | Acceptable sensory results and a feasible process and cost. |
| Months 5–6 after funding | Prepare a qualified pilot batch and a controlled initial launch. | Product testing, validated storage and shelf life, final labels and operating readiness. |
| After launch | Measure paid repeat purchase and account reorders before expanding. | Viable channel contribution, consistent quality and sufficient working capital. |
Prove the everyday choice.
The pilot will test real purchase behaviour alongside product quality and viable economics.
Taste and quality
Evaluate prototypes with consumers, then qualify the finished product and its production route.
Paid repeat purchase
Measure whether first-time customers choose to buy again after a defined observation period.
Trade account reorders
Assess repeat orders, channel contribution and operating requirements before widening distribution.
Pilot targets and measurement methods are set out in the master plan. No consumer-validation or sales results have been established yet.
PEOPLE & EXECUTION
Founder-led. Specialists to be engaged.
Nikos Poulias brings gym ownership, coaching and wellness-community experience through MyWay Training Spot. He leads the brand, fundraising and initial commercial development. Food technology, quality, regulatory, manufacturing and operations roles remain to be engaged.
The founder reports ownership of the project rights. Ownership, entity and assignment records are to be documented for investor due diligence.
Commercial and technical conversations
We welcome investors with consumer and beverage experience, premium retail and hospitality buyers, and qualified food technology, laboratory and manufacturing partners.
Begin with a controlled Athens pilot across direct online sales, premium retail and hospitality. Establish domestic demand before assessing one qualified EU market cluster.
INVESTOR MATERIALS
Explore the complete investment case.
Request the master business plan, investor deck, financial scenarios and supporting research. The investor materials include the assumptions, risks and further funding requirements. Forecasts are planning estimates, not achieved results.
GET IN TOUCH
Tell us about your interest.
For investor materials, choose Investment and tell us briefly about your interest. The founder will review your enquiry and follow up directly. Commercial and technical enquiries are also welcome.